![]() ![]() One reason the Dead’s branding is so strong is their visuals. These standards remain strict, no matter how big the collaborating brand may be. However, in order for products to be approved, Pinkus, David Lemieux (the band’s archivist), and Bernie Cahill (the band’s manager) determine whether the designs “ring true.” They reject designs that paint the Dead’s skeleton symbols as “dark” or “demonic” or otherwise don’t represent the celebratory, positive nature of the band. Pinkus says Rhino has a style guide with all of the Dead’s trademarked iconography and gives licensees a fair amount of leeway when coming up with designs. “And I absolutely love it.” One of Rhino’s primary goals is to introduce the jam band to younger generations, but having a Deadhead in charge of licensing means authenticity is the most important factor when approving deals. “To work closely with the Grateful Dead, it really helps to understand the music,” Pinkus told Input. Pinkus, who attended his first of 73 Dead shows when he was 17, earned the band’s trust by offering to sing any of their songs on the spot and impressing them with the first lines of the deep cut, “Victim or the Crime.” Mark Pinkus, Rhino’s president, has run the band’s business for the last 10 years, skyrocketing the brand’s popularity and introducing the band to a wider audience. In 2006, the Grateful Dead signed a licensing deal with Rhino Entertainment, allowing the Warner Music Group subsidiary to handle all the band’s merchandising and music releases. “Even though we were competition, we would help each other out.” “It all has a backstory. “We were all friends,” said Greg Burbank, who has produced official merchandise since 1987 with Liquid Blue and then Sunshine Joy. Eventually, the Grateful Dead began hiring them to create officially licensed merchandise. ![]() In the 1980s, there were various vendors who turned their high-quality bootleg tie-dye shirts into small businesses, including Martin Leffer of Not Fade Away Graphics Inc., Jonathan Marks of Grateful Graphics, and Tom Stack of Club Dead. But the good news is the Keens adorned with Jerry Garcia's artwork are still very much available.Brooks Kraft/Corbis Entertainment/Getty Images Whenever the Crocs do release, they'll certainly sell out quickly. They could drop at any moment, as the Los Angeles-based streetwear brand is known for its surprise releases and quick turnaround time for production. ![]() Hold tight - Chinatown Market has yet to announce a release date for its Grateful Dead Crocs, and the best images of them yet have come from Jeff Staple. Sandals, too, are having a moment in menswear - but Deadheads have been baring feet before sneakerheads were even a thing. Neither carries the burden of Nike's problematic labor practices, and the silhouettes are more in line with the Deadhead lifestyle than a pair of sneakers intended for hypebeasts and gobbled up by collectors and resellers. If anything, both pairs of sandals are more suitable for authentic Deadheads. But the market for Deadhead kicks is growing, with these Chinatown Market Crocs joining Keen's sandal collaboration from the estate of Jerry Garcia. Missed out on the Dunks? - Nike's official collaboration with the Grateful Dead promptly sold out, commanded insane resale prices, and pissed off a few tried-and-true Deadheads along the way. ![]()
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